FREEMIUM IS THE ENGINE ROOM OF BRAND COMMUNITY SUCCESS.
Since I started preparing to leave paid employment in 2010, I started practicing what I came to know as FREEMIUM. And till date, it has not failed me.
UNDERSTANDING BRAND COMMUNITIES AS A BUSINESS LONGEVITY TACTIC.
If you don’t have the time to read to the end, please remember one statement: BRAND COMMUNITY IS ALL ABOUT THE SUBSCRIBER RATHER THAN WHAT YOU ARE SELLING.