Our Company

Story of our Company

We are the product of 2 companies, Sam Obafemi Behavioural Change Academy (SOBCA) and Business Study Group (BSG); created to serve you without limits

Like the meaning of our name, we are close to you, listening, showing up, supporting you to overcome the obstacles of daily business challenges and life. We are Cerca Africa, a business solutions company that is passionate about making your life easy. Our main thrust is to provide solutions in Strategy, Processes, Change Management, Marketing and Sales Outcomes, Behavioural Change and Coaching.


We are Cerca Africa. [Pronounced “SehKah”] … Always There… Close Enough To Serve You…

Our Vision

To Be In The Top 7 Brands Across Africa Known For Mental, Emotional, And Community-based Economic Solutions By 2033

Our Mission

Deploying futuristic tools, genuine people assets and efficient systems to remove the inconveniences and pains you face in daily life and business. Making it certain that having invested time and resources with us, we make you look back and commend yourself for making the right choice of working with us.

Trusted By

Our Core Values

Looking at the big picture.

Always pointing you in the direction where your answers are.

Building long term relationships.

Solution focused

Always close to you.